About

External employer and community events attended and number of individuals reached

ATP informed over 4,000 Arlington commuters about their transportation options through events and presentations in FY2013

Description

External employer and community events attended and number of individuals reached are measures of outreach efforts to facilitate direct contact with employers, workers and residents.

Importance

Photo: ATP outreach eventACCS directly reaches thousands of commuters and employer representatives each year through a variety of events, including lobby events for site plan clients and multi-family residential events. Event attendees are more likely to use alternative modes of transportation; 35 percent of those attending a 2010 Redefine Your Commute Event reported that they were likely to increase their usage of transit, 13 percent their usage of carpool/vanpool, 21 percent their usage of walking, and 19 percent their usage of bicycling as a result of attending.24

Current Status25

The peak number of events and attendance was in FY2010 and is a result of the 2010 Redefine Your Commute Campaign, where 13,500 individual commuters at 99 organizations were engaged at events, and more than 400 individual commute plans were produced.

According to surveys after the Redefine Your Commute Campaign, 54 percent of attendees found the event helpful. 57 percent said the event made them more aware of transportation options and 74 percent said they prefer similar events to receiving information directly from their employer or property manager. 60 percent of respondents indicated that they plan to share the information they received with their friends and colleagues.

The drop in the number of events in 2011 is the result of a return to a more typical level of event activity.

Through outreach events, ATP informed over 4,000 Arlington commuters about their

Endnotes

242009 Arlington County Resident Transportation Survey
25Redefine your Commute Event summary